Motion can affect how we perceive changes in colour, as demonstrated in an illusion created by Jordan Suchow and George Alvarez at Harvard University that won first place last week at this year’s Best Illusion of the Year Contest in Naples, Florida.

While watching the animation above, fix your eyes on the white dot in the center. When the surrounding ring is stationary, you’ll notice the dots inside changing colour. But as the wheel rotates, the flashing circles should appear to switch colour less often or not at all. In reality, the colours are changing at the same rate throughout the animation.

Suchow and Alvarez think that the phenomenon, called change blindness, occurs because specific brain areas monitors different locations in our visual field. When an object is moving fast, local detectors don’t have much time to register a colour change so they can remain undetected. The trick isn’t just for colour either, another version of the illusion, shows how motion can mask variations in shape and shade too.

To see the other finalists in this year’s Best Illusion of the Year Contest, click here.

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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: “Why do consumers do what they do?” This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers’ use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

L. Michael Hall, Ph.D. There’s a saying going around the world of NLP that asserts absolutely, “Perception is projection.” But, is that accurate? How accurate is it? What part of it is not accurate? What part of it is not useful? I understand that it began with Tad James in NLP, but I don’t know that for sure.

An artist that works with colour theory and psychological concepts

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library of books on subject Symbolism (Psychology), a good source for my fmp

This article examines the mandala - a symbolic picture of the universe.

an ancient means of work that layers optical illusions.

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cozydark:

death of stars

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As you move your eyes around these pictures, pattern in use produces an illusory movement, making the “Eye of The Dragon” ascend or descend. The pulsation direction solely depends on the picture you picked for observation. All of these were created by #Akiyoshi Kitaoka, who it seems has became regular author we feature. First picture below, originally titled “Ascending Dragon” is the one that worked best for me. I couldn’t believe the image was static. Each time I moved my eyeballs around it (even slightly), it seemed as if the whole spiral approached me a step closer – even though I knew this couldn’t have happened.

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humorous optical illusion 

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