Evaluation
Evaluation
I believe that this project has been highly successful and believe that the book has been a journey in itself to produce, as well as the twists and turns that the initial design took too, however I do believe it could be improved as I have learnt so much on the way, however it would never look like this one, and in my opinion that would be a shame, I am proud of this final piece.
I have chosen quite an evening set of colours and I believe that the evening time represents Apeliog’s character, with is quite, gentile voice as calm as, as a breeze and the boldness his work represented by the richness of the colour, I would like to think that the city showing a rhythm works, even coming through the image of distortion, and although I was expecting the overprint technique to achieve a better finish from the final print I was not expecting it to be quite so clear, however the font choice I believe to be appropriate however in places I believe the leading should be slightly wider but that would just be for ease of reading, rather than legibility.
I do also believe that the hierarchy on the whole has worked with a clear and easy order to work out and understand that is kept fairly uniform through-out, I do also believe I have at long last found a much nice column width and believe it fit much more evenly on the page as well as them following the same width and giving the project another source of rhythm and even and an addition to the skyline.
Another anomaly I have discovered are double spaces however some even escaped the find tool and I am still not convinced I have found them all. Also what I initial saw as a hindrance, turned out to, what I believe as push my design further as I could not find a print that could print double sided and at the size I wanted, so I eventually got it printed on single sided and had to re-plan what I was going to illustrate the back of the book with as this is quite a large focus due to it being a concertina bound book and was too late in the project to change, however I believe the finish that is now in place to be of a far higher aesthetic, as well as again subtly fitting in with him stating that students need to spend more hands on approach, so I have designed this as I am a student to feel very handmade but to a high level of finish.
I would feel highly confident if I had to do a similar project in the future with what I have learnt from this experience and have very much enjoyed the ups, downs, trials an d tribulations of this project.
I aimed to come out of this project with a possible portfolio piece; I believe I have achieved that.
Overall Unit Evaluation
This projects aim was to help Type Radio expand their website audience and target base with a hard copy of one of the interviews, the brief was extremely broad, and was left up to choice other than containing one of the six chosen interviews, with one of the six designers, of which I chose Phillippe Apeliog, I chose him because there was a quiet confidence in his voice all the way through the interview where what he has to say almost does not need saying because the answer is obvious or it is quietly and simply explained by him expecting you to the characteristics in his work, this is see fitting and not an arrogance due to the fact it is on a radio station set-up about typography.
The start of this project was a slow one for me, as finding a concept that would cover a project like this was much more complicated than expected, and an editorial based project being completely new to me, it was a bit daunting thinking about formatting this project alone. However, print based projects are one of my favourites, due to at the end of the project there is something deeply satisfying about having something to hold at the end of the project, especially as they were printed at such a nice quality, it eventually was one of my ore simple ideas that I chose, in hindsight this was for the best due to the overall complexity of the project, however the trick to the project was simplify and improve, having such regular critiques I found to be very useful as it allowed for quick development of ideas and to scrap ones that weren’t working before it is too late. I was keen to play with negative space, in this project and have tried to leave clear boundaries around the illustrations, in a way to hopefully highlight them without distracting from the text, as well as leaving in some cases just a large space to almost give the reader a breather.
I wanted to include something from one of the ideas he had painted in the interview, as he describes what could be some very strong visual imagery, I also wanted this project to be fun to open the audience to as many people as possible however I have kept in mind that the majority of readers would have a predisposed interest in typography. I have chosen a simple layout that would not be to hard to handle folded, however it can be used as a big display piece, I believe this would be a nice addition due to the fact that Apeliog often displays single letters on screens 8ft by 8ft, this has made my project stand out, due to the sheer adaptability to the situation and context used.
However, in this project I feel I really got to grips with the basics of Indesign, however there is still much to be learnt, and can see me just getting more comfortable with it, and have also sorted out in my head at least the simple ability to apply Indesign to other projects at a much higher level, faster.
Finally I am very happy with this project, I believe it has drastically deepened y understanding of print layouts and formatting hierarchy, these still need to be developed fully. I would have a be confident to start my next print based project.
